Clovis Fresno Branding Photographer ~ Headshot vs. Branding Photography
March 7, 2023
What is the difference between Branding and Headshot Photography?
Headshots and Branding Photography get described interchangeably these days but there is a difference between them. Here is my simplified explanation of the two.
HEADSHOT/
Is usually a cropped image of you from the shoulder up or waist up. Mostly used as a social calling for business cards, social media or an email signature. It’s often the first impression someone gets before meeting you face to face.
BRANDING/
Is usually a series of images some candid and some posed that convey a personality or brand. It’s main focus is to tell an interesting story of you and your business or what you do as a business owner. When used on social media and websites, it creates a more personal connection with the viewer and can be a powerful marketing tool in today’s online world.
In summary…
A headshot highlights the individual, while the brand photos highlight a personality and brand.
Which one is right for me?
Here are a few questions to ask yourself…
- What is your role at work? Are you a business owner? Do you meet face to face with clients?
- How important is your visibility in your work? Are you traveling to meet clients?
- Is building trust or conveying experience an important part of your client experience?
- Are you in need of content for your social media accounts or other marketing material?
I’m still not sure. I need help!
If you found yourself saying yes to the above questions, then a Branding Session is most likely what you are in need of. My signature Branding Sessions offers headshots as part of my session experience plus so much more!
I’m currently booking into early April, May, and Late July of 2023 for Branding Sessions. Click on the box below to receive my complimentary Headshot/Branding Service Guide. At the end of the guide, there is a link to schedule a consult call with me. I’d love to learn more about your business, your brand and your marketing needs and share a little bit more about my services.
