Why Brand Photography? My Origin Story ~ Tonya Riggs Fresno Brand Photographer ~ Branding By Tonya

I get this question a lot…“How did you get into Brand Photography?” Even though I’ve been an established portrait photographer for over 16 years, my journey into brand photography began in 2018. I first saw a shift in the way I was needing to market my own business with more storytelling visuals. It was no longer sufficient for me to have just a pretty curated portfolio website with a simple headshot of myself. I offered a very high touch service with tangible products however my own brand lacked cohesiveness and clarity across all my marketing channels. I quickly found out through my own brand photography quest, that a great photographer, didn’t equate to great brand visuals. There was definitely a gap I was seeing in my own industry of photographers who were not true brand specialists. There were no business questions asked, no help with wardrobe, no help with concepts, no help with my vision, etc. Out of necessity, I started breaking down what that process meant for myself and came up with some helpful solutions which included wardrobe styling, story boards and shot lists. Once I started using some of these ideas in preparation for my own branding sessions, I started seeing more of the results I was looking for.

Offering Brand Photography to other small businesses started as more of a creative project. In the beginning, my hope was to fill a service gap in my industry. However, helping businesses positively transform their brand image coupled with the positive feedback I was getting about my work, quickly turned my creative project into a passion! I wanted to keep seeing other businesses grow, elevate and align with their marketing goals. I also realized that my experience as a small business owner, was proving to be a great skill set in helping clients navigate their marketing challenges in today’s media driven world. All of this inspired me to keep perfecting my own client processes and experiences. I invested in brand photography education, continued to build my portfolio, hired a web designer and by September of 2023, Branding By Tonya (Brand Photography) was officially launched.

Today I proudly serve a multitude of entrepreneurs from realtors, esthetician’s, photographers to interior designers in Fresno California and the surrounding Central Valley area. Are you ready to invest in your business visuals this year? I can help. Click the link below to schedule a exploration call. I would love to dive into your marketing needs.

Are you looking for a personal / brand / headshot photographer in Fresno or Clovis? Tonya Riggs has been a professional photographer for over 16 years. She specializes in providing brand photography for entrepreneurs and small business owners in the Clovis and Fresno, and Central Valley California Area.